My Store

Overview

Mention "Print Store" to a couple of printers and their reaction will be "Store? What Store?!?" Printing is a service, they'll tell you, not merchandise or a product. And they work in a print shop, not a print store. That response, while predictable, is mildly ironic when you consider that the first mass-produced "product" on the planet was the Gutenberg Bible.

Historical footnotes aside, printing really is, for the most part, a service business. Books can legitimately be called products, but few printers publish books. They sell letterheads and catalog sheets and other made-to-order items. And a carton of flyers for ACME Construction is of no use whatsoever to ACME Builders, a point not lost on shop-lifters. Not many print jobs sneak out the door after midnight. Why is shop-lifting even called that? Wouldn't store-lifting be a better name for it?

Speaking of names, you really will find a "Print Store" in Morning Flight. Not the brick and mortar kind, but a store in name only. My Store is where you keep track of your customers and manage your products, your paper, your inks.

MyStore

My Customers

•	To add or update a customer, click the My Customers button.

When you need to add several customers all at once, go to File > Add Customers. There you'll find a bulk entry window that will make the process much quicker.

My Products

•	To change a product or create a new one, click the My Products button.

When you add a new product, place the highlight bar over a product with properties similar to the one you're creating, before you click the Add button. That way the new product will inherit what's under the highlight bar.

Paper Markups

•	Paper markups are divided into quantity bracket rows and category columns. In-Stock markups are for paper you keep on hand. All the rest fall into the to-Order category.

If you're estimating for an in-plant shop and want to eliminate markups altogether, click on the umbrella, then enter zero in all twelve markup fields.